Edgewell Rolls Out Gen Z Gender Inclusive Skincare Brand Fieldtrip

Happi Top 50 Company Edgewell Personal Care has announced its newest skincare brand—Fieldtrip, a unisex, clean skincare brand that the company says is designed for new generation of skincare enthusiasts who want sensorial experiences and luxury formulations at affordable price points. There are seven products in the initial launch.

All Fieldtrip products are under $25 and available now on FieldtripSkin.com and Amazon with more retailer availability at Nordstrom, Nordstrom Rack, and Macys.com in August, according to Edgewell, which is home other skincare and grooming brands such as Bulldog, Jack Black and Cremo as well as suncare line Banana Boat and Hawaiian Tropic.

The range includes Fieldtrip Wandermist Hydrating Facial Spray, Eyeland Retreat Cooling Eye Gel, Smooth Trails Energizing Face Scrub, Get Up & Go Invigorating Body Wash, Trail Blazer Anywhere Shave Lotion, Overnight Trip Hydrating Lip Mask, Fresh Start Purifying Face Cleanser, Into the Blue Stress Less Moisturizer and C the World Brightening Serum.

Fieldtrip products harness nature-found ingredients from around the world and highlights their unique stories by showcasing each key ingredients’ sustainable sourcing and historical significance.

In addition to sustainably sourced ingredients, Fieldtrip has also partnered with Keep America Beautiful’s Retreet program, which redefines disaster relief by engaging communities to replant lost trees after natural disasters. As part of this partnership, Fieldtrip will be donating 5% of net proceeds to this program each year.

Designed for Gen Z

“We’re so excited to bring Fieldtrip to the market to offer younger generations a brand that not only delivers on their skincare expectations but also aligns with their core personal values,” says Gabrielle DeLatin, head of marketing for grooming at Edgewell. “Gen-Z consumers expect more than just functional benefits. They seek out brands who are socially responsible and sustainable, offer clean formulations that perform as advertised, and are transparent throughout. This way of thinking really aligned with our core values ​​and inspired Fieldtrip’s launch . Equally important was being able to offer clean, effective products at an affordable price to ensure the line is accessible to all.”

The brand’s minimalist ingredient list includes ingredients such as silicones, parabens, sulfates, phthalates, chemical sunscreens, retinyl palmitate, synthetic fragrances, artificial dyes, formaldehyde, triclosan, triclocarban, petrolatum, mineral oil, talc, hydroquinone, BHA and BHT. The brand is also certified by PETA’s “Beauty Without Bunnies” program.

The packaging contains bio-based polyethylene and post-consumer recycled materials, light weighted caps, and recyclable glass wherever possible. The brand is also certified by PETA’s “Beauty Without Bunnies” program.

Edgewell says the packaging also highlights a sustainably sourced hero ingredient per product shown with a map and latitude and longitude coordinates to help consumers understand from where the ingredient was sourced. For example, Fresh Start Purifying Face Cleanser with Glacial Clay harvested off the coast of Kisameet Bay, British Columbia, Canada; and Into The Blue Stress Less Moisturizer with Indian Wild Indigo sustainably sourced from India.

Additional Fieldtrip products will launch in Fall 2022, according to Edgewell.


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